Tuesday, October 11, 2011

Why Social Media?

I had lunch last week at a new (to me) restaurant called Cedars Woodfire Grill. Already impressed with their menu, I was even more impressed to see it presented in a beautiful digital display right inside the door of the restaurant. They also offered their nutritional guide to anyone who was interested.... easily accessible by texting the menu item number and getting a response back to your phone.

A few weeks before that, I ate breakfast at a restaurant that used Facebook and Twitter to not only connect with fans and restaurant patrons, but to also help name the ever evolving array of new items added to their menu for limited times.

Also last week, I attended a Duran Duran concert (I am from the MTV generation) and, in mid-show, the band took a "Twitter break" encouraging fans to share the fun they were having with their followers.



Several friends who've known me since my early days in Information Technology have asked why I have such an interest in Social Media. My question to them is:

How could I not?!

The reason I pursued a degree and then career in I.T. was because that's where things were going. I wanted to be "in the know" about what was up and coming. It was difficult to keep up with it, at first, but I eventually found my niche. I loved researching and learning. I loved the training we were offered to stay abreast of changes in a large, growing software market.

I'm excited to see that social media is everywhere I turn. I love that the members of my favorite childhood band stated that they feel "closer to our fans than ever before". I love that restaurants are listening to their patrons and honoring their needs. I love that, with the loss of Steve Jobs, his messages and quotes have been repeated and spread like wildfire across all avenues of media.

I love the ease with which it can be used and that now business, groups, social causes, celebrities and entrepreneurs are learning to communicate WITH instead of TO those that want to work with them.

Why social media?

Why not?

How have you noticed social media in your every day life?